project

nft.storage

ux copywriting

Managed campaign ux copywriting for nft.storage, a highly technical decentralised nft storage system. I developed the brand’s slogan, web content structure and copywriting from concept to deployment.

“FUTURE PROOF EVERY NFT”

Developed the slogan and opening hook for the nft.storage web hero section

“SEAMLESS INTEGRATION, TIMELESS SECURITY”

Simplified technical features and introduces them with strong hooks.

explaining the process

The world of web3 is hard to navigate.

I created easy-to-follow steps for new users.